Annotated like a developer handover. Switch it off to see the clean page.
Valerio Donfrancesco Senior AI Product Designer
AI Product Designer with 12+ years in UX and 11 in iOS development, bridging design, architecture and AI from concept to launch.
Public services, payments, streaming. Available now for freelance projects and full-time remote roles.
A static greyscale rebuild of the balance card I designed for the MyGiftCard cardholder area, by Epipoli: a rechargeable prepaid card with a balance of €976.00 out of €2,000 on a half-circle gauge, a top-up limit of €1,000 a month, the masked card code and the activation date.
Read the Epipoli case study18 years across code, design and product
11 years as an iOS developer
Ministry of Education and Infocamere, via Prisma Progetti
One design system adopted by several vendors
Post-delivery revisions: from several rounds to one per release
From a national platform to a product of my own: the same method, files developers can build.
B2C and B2B dashboards and consumer sales sites for Italy’s leader in credit cards and loyalty. After the redesign, support tickets went down and onboarding calls got shorter.
My own product, designed and built end to end with AI: a cash dashboard for freelancers paid by clients and platforms.
UX/UI designer and lead of 3 frontend developers. One design system across several vendors.
UX and iOS consulting: over 600,000 users, with mobile, smart TV and desktop on one design language.
Product designer for the ByteLegion agency: acquisition flow, presentation site and AI automations. +30% revenue in the last year.
On your client’s project, alongside the other vendors: one shared design system before the screens.
Figma files developers can build from: components with states, edge cases and accessibility notes.
Specs written for people who weren’t in the room, so the work survives a change of vendor.
Testable prototypes built with AI before the sprint starts, so decisions get made once.
I design interfaces and flows for complex products and stay with them through release. My years in iOS development left me a practical edge: I know what is expensive, what is fragile and what a team will actually build.
As Creative Director and Team Lead I have guided designers and frontend developers, from award-winning mobile apps to national-scale public portals. I am an Innovation Manager certified by the Italian Ministry of Enterprises, with training in AI applied to design.
I also work as a product designer with the ByteLegion agency: for ByteLegion Hosting I designed the acquisition flow, the presentation site and the automations, end to end.
Native Italian, fluent English: three years in London, used to remote and distributed teams.
Fixed-scope projects, retainer or embedded with your team, and full-time remote roles. I reply within one working day.
hello@valeriodonfrancesco.pro