The existing mobile app wasn't keeping up with the catalogue, and every platform — mobile, smart TV, desktop — behaved differently, at a high cost to both users and the team — on a platform live across Europe with more than 600,000 users.
With the in-house design team I worked on the app redesign and on aligning the experience across every supported device, using the existing metrics as a shared starting point.
The app launched in four European countries with over 500,000 users, sharing one navigation model across iOS, Android, smart TV and desktop: a single set of patterns instead of four different products. On the back of the platform's numbers, Chili TV closed content deals with Warner Bros, Hulu and others.